Wednesday, June 24, 2009

New Branding (23andMe)

This morning is the debut of our second branding partner, 23andMe. 23andMe is a leading personal genetics company dedicated to helping individuals understand their own genetic information. Named for the 23 sets of human chromosomes, 23andMe is building awareness for their personal genome service. The colorful 23andMe logo, representing intertwined chromosomes, now appears on either side of Eureka.

The team captured this fantastic time-lapse video of the decals being applied. It took 1 day per-side to do the application -- they started on Monday, and finished Tuesday evening.

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